Every time you read a headline or story, whether it is in a newspaper or magazine, ask yourself one question, “How can I create a story with my involvement?” Then, call the TV stations, radio stations, and print media with your story idea. Find the reporter that covers your topic and sell your idea as you would your product or service.
The media is constantly looking for new ideas. Be persistent until they use you.
If your business is seasonal, contact the media prior to the beginning of each new season. Is there a peak season for your business? Make news with it!
“The best advertising is free advertising.”
-Emil A. Kratzer