Leave a positive memorable impression. Involve your prospect in the selling process. Think of ways you can be creative to make relevant points more impressive.
Let your prospect use your products. Create a vision in their head of a benefit received by using your service or product.
Make the complex simple using analogies. How is the stock market like a helium balloon? Sooner or late it needs to return to earth.
By being more creative you become more memorable and likely to win the sale.
“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.”