The best way to avoid objections is by asking good questions.  It’s only through good questioning skills that you will be able to decipher where the customer finds value in what you are presenting as a solution.

An objection is nothing more than a request for information to justify moving forward.  When proper information is provided, the prospect is more likely to find justification and move forward.

The only way to avoid objections is to understand what is valuable to the client…Ask good questions during discovery and you will find it!

“Great works are performed, not by strength, but by perseverance.” 
-Samuel Johnson