Take a special skill, hobby, or other talent you have and share it. Sharing your personal and professional skills with others who have similar interests creates trust and friendship. What better way to initiate a sale by taking an interest in others.
This technique produced nearly a fifty percent return on 1,200 emails (from an approved list) for a series of seminars I once hosted. I gave them, my target market, exactly what they wanted.
Share your talents one-on-one or in group settings. Make these events fun and non-threatening. Selling comes later. The first step in any professional sale is to create a positive relationship.
“I like things to happen; and if they don't happen, I like to make them happen.”
-Sir Winston Churchill