What do a doctor, dentist, account, and a lawyer all have in common? PAIN!  Our appointments with them usually result in physical and/or financial pain.  When we call to set an appointment, we always hear, “when would you like to make an appointment?”  So why would we ever want to use the word “appointment” with prospects or clients?  Do you think our prospects are excited about scheduling more pain?  Stop using the word appointment with them!

Schedule a conversation.  “Lets have a conversation on the topic either Thursday at 3 or Friday at 4, which works best for you?”  

Find the words that make you comfortable in asking for an appointment without saying the word appointment.

 “The man who removes a mountain begins by carrying away small stones.”
-Chinese Proverb