The best days in sales are when you gain a new client. The second-best days in sales are when you fire a client. You have made it in sales when you’re able to release the stress and worries of a client that drives you crazy.
How can you make firing a client even better? Find a new individual for the client to work with. An individual you know is better suited, most likely based on personality, to assist this individual. After informing your client of the change…ask for a referral. The client is more likely to give a referral because you’re thinking of their best interests. So, go out there and fire your worst client and get a referral at the same time!
“There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”
-John F. Kennedy