We design influence where outcomes matter

New Amsterdam works with organizations and individuals to help shape outcomes before the conversation begins. Through focused training and coaching in leadership, negotiation, sales, and high-stakes presentations, we help people design influence with leverage built in.

Our work centers on moments where influence must be structured with leverage before the conversation is ever joined.

We operate upstream of performance, helping leaders and teams build clarity, trust, and alignment in advance, so influence holds when it’s tested.

What makes our work different

Most leadership, sales, and presentation training focuses on skills inside the moment, what to say, how to say it, and how to perform under pressure.

New Amsterdam focuses on what determines outcomes before those skills are ever applied.

Through training and coaching engagements, we help leaders and teams:

• clarify stakes and decision dynamics

• strengthen positioning and leverage

• align stakeholders before pressure enters the conversation

• structure negotiations, sales conversations, and presentations around real decisions

The goal is not to polish.

The goal is outcomes shaped by design.

Where our work is applied

Our training and coaching most often support leaders and teams in four core areas:

Leadership & Decision-Making

Strengthening leaders’ ability to shape outcomes by building trust, exercising sound judgment, and leading with clarity, especially when credibility, alignment, and authority are tested.

Negotiation

Helping leaders and teams design leverage before negotiations begin, so pressure, tactics, or last-minute concessions don’t determine outcomes.

Sales & Customer Conversations

Equipping sales and client-facing teams to design influence early, clarifying value, building trust, and creating momentum toward action without relying on persuasion alone.

Presentations & Strategic Communication

Helping leaders and teams structure presentations around outcomes, not performance, so clarity, alignment, and next steps are built into the conversation.

Each engagement is grounded in real scenarios, not hypotheticals.

How engagements typically work

Engagements are tailored to the organization, team, or individual and may include:

• interactive training sessions

• targeted coaching for leaders or individuals

• preparation for high-stakes negotiations, presentations, or leadership moments

• reinforcement and follow-up to ensure application

There are no off-the-shelf programs. The work adapts to the stakes.

Who this work is for

This work is for leaders and organizations who already perform well, and recognize that preparation and confidence are no longer enough.

Clients typically engage us when:

• leadership effectiveness directly affects outcomes

• negotiations or sales conversations carry real risk

• presentations must drive decisions, not just inform

• individuals are stepping into moments that shape careers or organizations

If the stakes are low, this work isn’t necessary. If the stakes are high, it is.

Influence by design

Influence is not created in the moment. It is designed in advance, through clarity, structure, trust, and positioning. That is the work of New Amsterdam.

When the conversation matters

Some conversations shape outcomes. Others shape careers, organizations, and trust. Those conversations should not be improvised.